A balloon is not a marketing strategy. It is one line item, and it is worth knowing which line it should replace.
It competes with signage, not with advertising
A balloon does what a sign does: it tells people passing your premises that you are there. It does not reach anybody who is not already on your road.
So compare it to the cost of a better sign, a pole sign, or an illuminated fascia. Against those, a $975 blimp is inexpensive and it can be moved, taken down, and changed.
It is a poor substitute for search
If your customers look for you before they leave the house, spend the money on being findable when they search. A balloon reaches nobody at that stage.
We would rather say this than take an order that will disappoint. Trades, professional services and anything people research first are usually the wrong fit.
It is very good for impulse and for setback
Businesses that live on passing traffic and businesses that are hard to see from the road are where a balloon earns its keep.
Car lots, restaurants, garden centres, self-storage, anything behind a car park or set back from a highway. If people regularly say they did not know you were there, that is the signal.
The cheapest way to find out
In greater Phoenix or Tucson, a serviced week at $297.25 a day tells you what a blimp does for your site with no purchase at all.
Elsewhere, a 10-foot blimp at $684 blank is the low-risk entry. Fly it on alternating weeks and compare the same weekdays; that is the only honest test there is.
Ask for a quote. Call 1-800-791-1445 or email sales@arizonaballoon.com and tell us the size and whether you want it printed.
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